Creatvie Portfolio
Hi, I’m Eden — a creative based in Melbourne, Victoria. I’ve been the Senior Creative at Simonds Homes since 2023, previously the Senior Graphic Designer at Porter Davis Homes (2019–2023).
This portfolio offers a snapshot of my work from these roles, along with some bonus freelance projects.
When I’m not designing you can find me riding my bike, playing chess & collecting records.
Simonds
Englehart
Porter Davis
Freelance
edenpersad@gmail.com
As the Senior Creative & Motion Designer at Simonds since 2023, I have been involved in all aspects of re-shaping and modernising the Simonds brand. Working with Creative Director, and marketing team to reimagine the brand hierachy, range designs, photography and video style, and campaign directions into a cohesive suite of assets.
Brand Identity
Art Direction
Print & Signage
Digital & Social
Motion Design
Video Editing
Porter Davis aquired Englehart, a custom home builder in late 2020. I was tasked with leading the visual update of the brand. Inspired by the existing identity of Englehart, we modernised the look and feel across the print & digital assets to be more memorable, consistent and relevant. Elegant and sophisticated, without being stuffy.
Brand Identity
Art Direction
Print & Signage
Digital & Social
Motion Design
I was apart of the in-house design team at Porter Davis as a Graphic Designer (2019-2022) then Senior Graphic Designer (2022-2023). Here is a selection of projects from that time.
Print & Signage
Digital & Social
Motion
Video Editing
Campaign Development
Digital & Social
Motion
Video Editing
Campaign Development
Intro video for the 2025 Nexus Summit in Melbourne.
Client: Frank Wild
Melbourne, 2025
Intro animation for the 2024 Adapt NSW Climate Action Forum.
Client: Frank Wild
Melbourne, 2024
Logo for a bike repair shop in Christchurch, NZ.
Set in Loupot.
Melbourne, 2022
Branding for a local carpentry business.
Melbourne, 2021
Logo for a Nightclub in Christchurch, NZ
Christchurch, 2019
New logo for the 40th anniversary of RDU98.5fm. The slogan of the year was 'RDU... boxing on', as the radio station had moved into the Boxed Quarter, so I created a logo built out of cubes.
Christchurch, 2016
Gig posters and other material for different runs of the City Nights parties around Christchurch.
Christchurch, 2014–2018
©2025